Digital Marketing Course In Rawalpindi and Islamabad

 

https://futureittechnology.com/social-media-marketing.html

Digital Marketing

  • What is Digital Marketing?
  • Traditional vs. Digital Marketing
  • Digital Marketing Channels
  • Current Trends & Career Opportunities

1. Search Engine Optimization (SEO)

  • SEO Fundamentals & Best Practices
  • On-Page SEO (Meta tags, Content, Internal Linking)
  • Off-Page SEO (Backlinks, Guest Blogging, Outreach)
  • Technical SEO (Site Structure, Mobile Optimization, Schema Markup)
  • Google Search Console & Analytics

2. Search Engine Marketing (SEM) & PPC Advertising

  • Google Ads (Search, Display, Shopping)
  • Keyword Research & Bidding Strategies
  • Ad Copywriting & A/B Testing
  • Campaign Tracking & Optimization
  • Google Ads Certification

3. Social Media Marketing (SMM)

  • Facebook, Instagram, Twitter, LinkedIn, YouTube Marketing
  • Social Media Strategy & Content Planning
  • Paid Ads on Social Media (Facebook, Instagram, LinkedIn, TikTok)
  • Influencer Marketing & Collaborations
  • Social Media Analytics & Reporting

4. Content Marketing

  • Importance of Content in Digital Marketing
  • Blog Writing & Content Optimization
  • Video Marketing & YouTube SEO
  • Email Marketing & Newsletters
  • Content Distribution & Repurposing

5. Email Marketing & Automation

  • Email Campaign Strategies
  • Email List Building & Segmentation
  • Email Tools (Mailchimp, ConvertKit, HubSpot)
  • Drip Campaigns & Automation
  • Email Analytics & Optimization

6. Analytics & Performance Measurement

  • Google Analytics Basics & Advanced Reports
  • Conversion Tracking & Goal Setting
  • Heatmaps & User Behavior Analysis
  • Key Performance Indicators (KPIs)

7. Online Reputation Management (ORM)

  • Importance of Brand Reputation
  • Handling Negative Reviews & Feedback
  • Crisis Management Strategies
  • Tools for Monitoring Brand Mentions

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